In a first-of-its-kind change to a U.S.-based frequent flyer program, JetBlue has announced that it will begin allowing groups of people to pool their points. From JetBlue’s announcement, here’s how it will work:
Customers must visit jetblue.com/familypooling to set up their family and select a “Head of Household.” A family can consist of up to two adults at least 21 years old and up to five children, under the age of 21. Family members can choose to have 10 to 100 percent of their points pooled into the joint account. The “Head of Household” can then redeem points from the family account for any family member’s travel. One way award flights are available starting at just 5,000 points plus $2.50 taxes/fees with no blackout dates and points that don’t expire (a).
Family Pooling was developed based on customer feedback. A “family” is defined as a group of people united by a common affiliation. With TrueBlue Family Pooling, customers can determine their own “family” based on what is most beneficial to them. Everyone in the family counts. Whether it’s immediate family members, same sex partners or a couple of friends, Family Pooling is designed to improve the overall customer experience and allow groups to conveniently earn and redeem points.
This is a very interesting development for two reasons:
- JetBlue is the first U.S.-based airline to offer something like this. British Airways allows combining points in “household” accounts, and the Starwood Preferred Guest hotel program allows point transfers between two people who share a mailing address. But this is a first for a U.S.-based airline, and hopefully the start of a trend.
- This is not just restricted to families – friends and co-workers can pool points, too.
If other airlines follow, this could open up new opportunities for sharing and trading frequent flyer miles. Stay tuned for further developments.
While this is a very positive development, remember that points-based programs like JetBlue’s don’t provide the most value for your money compared to traditional frequent flyer programs, as explained in my free report about how to choose a frequent flyer program.