Every quarter I contribute an article to Colloquy, a trade organization that specializes in loyalty marketing. This is reprinted from that publication.
Loyalty programs are a well-established concept in the travel industry. Beyond the airlines, hotels and rental car companies also have joined the fray in a quest to increase business via customer loyalty, and many have had notable success.
However, loyalty programs are at their most effective when used to capture business that would otherwise be lost to competition. (more…)
Posted on June 24, 2014
Earning lots of points is the name of the game, whether in an airline or hotel program. While airlines have become stingy with bonus mile promotions in recent years, the big four hotel chains – Hilton, Hyatt, Marriott and Starwood – tend to offer several bonus opportunities to boost your point balance each year. (more…)
Posted on March 10, 2014
It’s December, which means that the window to earn or maintain airline and hotel elite status is closing soon. U.S.-based programs work on a calendar year for status qualification. That means your elite status is based on the flights you take or the hotel stays you complete between January 1 and December 31.
We recently covered the concept of mileage runs, taking flights just to earn elite qualifying miles for airline status. The hotel equivalent is mattress runs, stays you complete just for the qualifying nights to earn or maintain elite status with a hotel loyalty program. (more…)
Posted on December 10, 2013
A consolidator rate or fare is a deeply discounted rate offered through a third-party travel provider, like Hotwire or Priceline. Airfares, hotel rooms and rental cars are time-sensitive products. If an airline doesn’t sell a seat before a flight departs, it loses the opportunity to generate any revenue from that seat, ever. (more…)
Posted on September 20, 2013