Every quarter I contribute an article to Colloquy, a trade organization that specializes in loyalty marketing. This is reprinted from that publication.
Loyalty programs are a well-established concept in the travel industry. Beyond the airlines, hotels and rental car companies also have joined the fray in a quest to increase business via customer loyalty, and many have had notable success.
However, loyalty programs are at their most effective when used to capture business that would otherwise be lost to competition. (more…)
Posted on June 24, 2014
In a move about as surprising as airline mergers leading to higher fares, United has announced a major change to its frequent flyer program. It has essentially copied Delta’s move, announced earlier this year, where travelers will earn miles not based on how far they fly, but rather how much they spend. This new way of earning miles begins March 1, 2015. (more…)
Posted on June 10, 2014
Earthquakes are getting more common in the frequent flyer world. As recently as a few years ago, all we had to worry about were occasional benefit changes and small increases to the amount of miles needed to redeem for tickets.
And to think we used to complain back then!
Today Delta Air Lines has initiated a shift that many insiders long thought was coming. (more…)
Posted on February 26, 2014
Members of MileagePlus, United’s frequent flyer program, can be forgiven if they feel like a rug has been pulled out from under them.
As an important reminder, as of February 1 business and first class partner award tickets will cost a whole lot more than they used to, with prices rising 30-70%. This represents the most significant devaluation of United’s frequent flyer program in its entire history. (more…)
Posted on January 22, 2014