Category: Alaska Airlines Mileage Plan

Avoiding Traveler Drift: Using Promotions to Maintain a Competitive Edge

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Avoiding Traveler Drift: Using Promotions to Maintain a Competitive Edge - Featured Image

Every quarter I contribute an article to Colloquy, a trade organization that specializes in loyalty marketing.  This is reprinted from that publication.

Loyalty programs are a well-established concept in the travel industry. Beyond the airlines, hotels and rental car companies also have joined the fray in a quest to increase business via customer loyalty, and many have had notable success.

However, loyalty programs are at their most effective when used to capture business that would otherwise be lost to competition. (more…)

United follows Delta’s lead on earning miles based on spending

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United follows Delta’s lead on earning miles based on spending - Featured Image

In a move about as surprising as airline mergers leading to higher fares, United has announced a major change to its frequent flyer program.  It has essentially copied Delta’s move, announced earlier this year, where travelers will earn miles not based on how far they fly, but rather how much they spend.  This new way of earning miles begins March 1, 2015. (more…)

Changes to Alaska-Delta partnership coming soon

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Changes to Alaska-Delta partnership coming soon - Featured Image

Alaska Airlines and Delta Air Lines are downshifting their partnership.

In terms of the medium and large frequent flyer programs, Alaska Airlines has one of the best ones out there.  It’s been a refuge for mileage junkies like me who have watched in dismay this year as United and Delta announced radical changes to their programs, greatly devaluing each in turn. (more…)

Delta to begin awarding miles based on ticket price

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Delta to begin awarding miles based on ticket price - Featured Image

Earthquakes are getting more common in the frequent flyer world.  As recently as a few years ago, all we had to worry about were occasional benefit changes and small increases to the amount of miles needed to redeem for tickets.

And to think we used to complain back then!

Today Delta Air Lines has initiated a shift that many insiders long thought was coming. (more…)