Category: Hotels

Frequent Flyer Academy is back!

No comments
Frequent Flyer Academy is back! - Featured Image

And we’re back!

The last six months have been full of adventure, fun and lots of hard work on new and exciting initiatives for the Frequent Flyer Academy, including our Travel Bootcamp intensive training courses. (more…)

The promise and peril of elite status in loyalty marketing

1 Comment
The promise and peril of elite status in loyalty marketing - Featured Image

Every quarter I contribute an article to Colloquy, a trade organization that specializes in loyalty marketing. This is reprinted from that publication.

As many major organizations know, elite status is a powerful weapon in a loyalty marketer’s arsenal. On the business side, awarding the best perks and privileges to a brand’s most valuable customers is likely to inspire repeat business. For travelers, elite status is about more than just bragging rights; it leads directly to smoother travels and greater rewards. (more…)

Beware new hotel cancellation policies at Hilton, Marriott and Starwood

No comments
Beware new hotel cancellation policies at Hilton, Marriott and Starwood - Featured Image

Even occasional travelers are familiar with the wide range of rates a hotel offers for each type of room. Typically the lowest price – the one that draws you in – is a prepaid and nonrefundable rate that you have to book in advance. More flexible rates, which usually don’t require a deposit up front and allow late cancellation, inevitably cost more. It’s a rule of the travel industry that paying more buys you flexibility, whether for a flight or a hotel stay. (more…)

Avoiding Traveler Drift: Using Promotions to Maintain a Competitive Edge

No comments
Avoiding Traveler Drift: Using Promotions to Maintain a Competitive Edge - Featured Image

Every quarter I contribute an article to Colloquy, a trade organization that specializes in loyalty marketing.  This is reprinted from that publication.

Loyalty programs are a well-established concept in the travel industry. Beyond the airlines, hotels and rental car companies also have joined the fray in a quest to increase business via customer loyalty, and many have had notable success.

However, loyalty programs are at their most effective when used to capture business that would otherwise be lost to competition. (more…)