Category: United MileagePlus

The promise and peril of elite status in loyalty marketing

1 Comment
The promise and peril of elite status in loyalty marketing - Featured Image

Every quarter I contribute an article to Colloquy, a trade organization that specializes in loyalty marketing. This is reprinted from that publication.

As many major organizations know, elite status is a powerful weapon in a loyalty marketer’s arsenal. On the business side, awarding the best perks and privileges to a brand’s most valuable customers is likely to inspire repeat business. For travelers, elite status is about more than just bragging rights; it leads directly to smoother travels and greater rewards. (more…)

Delta SkyMiles devaluations continue

2 Comments
Delta SkyMiles devaluations continue - Featured Image

Delta recently announced a new twist on redeeming its SkyMiles, and you’re not going to like it.

SkyMiles are notoriously difficult to redeem at the “saver” level as it is. Sure, you can spend 360,000 miles for a roundtrip ticket to Europe in business class, but you could spend less than half that on American/Oneworld or United/Star Alliance. I don’t have a scientific study to back me up on this, but I do spend a lot of time helping clients redeem their frequent flyer miles for the best value, and finding saver level awards on Delta is usually a challenge. (more…)

The 2015 American Airlines AAdvantage program

No comments
The 2015 American Airlines AAdvantage program - Featured Image

2014 saw substantive (and mostly negative) changes to the frequent flyer programs of two of American’s main competitors: Delta Air Lines and United Airlines. These changes took two primary forms: (more…)

Premium passenger wars

No comments
AAUS

Happy 2015 frequent flyers!

Less than two weeks in, 2015 is shaping up to be a very interesting year for attentive frequent flyers. First, let’s do a brief recap of the seismic changes in 2014: (more…)