The promise and peril of elite status in loyalty marketing

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The promise and peril of elite status in loyalty marketing - Featured Image

Every quarter I contribute an article to Colloquy, a trade organization that specializes in loyalty marketing. This is reprinted from that publication.

As many major organizations know, elite status is a powerful weapon in a loyalty marketer’s arsenal. On the business side, awarding the best perks and privileges to a brand’s most valuable customers is likely to inspire repeat business. For travelers, elite status is about more than just bragging rights; it leads directly to smoother travels and greater rewards. (more…)

Delta SkyMiles devaluations continue

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Delta SkyMiles devaluations continue - Featured Image

Delta recently announced a new twist on redeeming its SkyMiles, and you’re not going to like it.

SkyMiles are notoriously difficult to redeem at the “saver” level as it is. Sure, you can spend 360,000 miles for a roundtrip ticket to Europe in business class, but you could spend less than half that on American/Oneworld or United/Star Alliance. I don’t have a scientific study to back me up on this, but I do spend a lot of time helping clients redeem their frequent flyer miles for the best value, and finding saver level awards on Delta is usually a challenge. (more…)

Airlines, data and booking the cheapest ticket

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AA2

Typically I try to avoid going “into the weeds” with extraneous details about how the travel industry works, and keep my advice as high-level and relevant as possible. While I wouldn’t provide you with advice that wasn’t relevant, this issue will take a little background and understanding. (more…)

Good and bad ways to redeem airline miles

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SQ

Things used to be simpler: you’d earn miles, find availability for a ticket to Hawaii or Key West, book it an enjoy free flights starting at 25,000 miles roundtrip inside the U.S. As technology continues to improve our lives and make things simpler, airlines have chosen the opposite path, making their loyalty programs so complex that experts like me are needed to make the most of them.

A classic case in point is using your miles for flights. (more…)