Frequent flyer alliances: What do they mean for you?

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AAUS

I’ve encountered a lot of confusion recently about frequent flyer program partnerships and alliances, specifically how these benefit travelers, and how they don’t.  Let’s take a moment and clear a few key issues up for quick and easy reference. (more…)

Avoiding Traveler Drift: Using Promotions to Maintain a Competitive Edge

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Avoiding Traveler Drift: Using Promotions to Maintain a Competitive Edge - Featured Image

Every quarter I contribute to an article to Colloquy, a trade organization that specializes in loyalty marketing.  This is reprinted from that publication.

Loyalty programs are a well-established concept in the travel industry. Beyond the airlines, hotels and rental car companies also have joined the fray in a quest to increase business via customer loyalty, and many have had notable success.

However, loyalty programs are at their most effective when used to capture business that would otherwise be lost to competition. (more…)

United follows Delta’s lead on earning miles based on spending

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United follows Delta’s lead on earning miles based on spending - Featured Image

In a move about as surprising as airline mergers leading to higher fares, United has announced a major change to its frequent flyer program.  It has essentially copied Delta’s move, announced earlier this year, where travelers will earn miles not based on how far they fly, but rather how much they spend.  This new way of earning miles begins March 1, 2015. (more…)

Photo Blog: Dubai

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11

Dubai’s size and scale inspire the worst of the travel cliches.

“A land of contrasts.”

“Larger than life.”

“The Las Vegas of the Middle East.”

In reality Dubai is simultaneously all and none of these things. (more…)