I’ve encountered a lot of confusion recently about frequent flyer program partnerships and alliances, specifically how these benefit travelers, and how they don’t. Let’s take a moment and clear a few key issues up for quick and easy reference. (more…)
Posted on July 9, 2014
Loyalty programs are a well-established concept in the travel industry. Beyond the airlines, hotels and rental car companies also have joined the fray in a quest to increase business via customer loyalty, and many have had notable success.
However, loyalty programs are at their most effective when used to capture business that would otherwise be lost to competition. (more…)
Posted on June 24, 2014
In a move about as surprising as airline mergers leading to higher fares, United has announced a major change to its frequent flyer program. It has essentially copied Delta’s move, announced earlier this year, where travelers will earn miles not based on how far they fly, but rather how much they spend. This new way of earning miles begins March 1, 2015. (more…)
Posted on June 10, 2014