Silvercar: The new kid on the rental car block

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Technology has made it easier than ever for young startups to disrupt the business models of older companies.  On balance this is a good thing – disruption introduces new competitors and forces older companies to adapt and innovate.  And I can’t think of a part of the travel industry that has been more in need of disruption than car rentals. (more…)

Frequent flyer alliances: What do they mean for you?

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AAUS

I’ve encountered a lot of confusion recently about frequent flyer program partnerships and alliances, specifically how these benefit travelers, and how they don’t.  Let’s take a moment and clear a few key issues up for quick and easy reference. (more…)

Avoiding Traveler Drift: Using Promotions to Maintain a Competitive Edge

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Every quarter I contribute an article to Colloquy, a trade organization that specializes in loyalty marketing.  This is reprinted from that publication.

Loyalty programs are a well-established concept in the travel industry. Beyond the airlines, hotels and rental car companies also have joined the fray in a quest to increase business via customer loyalty, and many have had notable success.

However, loyalty programs are at their most effective when used to capture business that would otherwise be lost to competition. (more…)

United follows Delta’s lead on earning miles based on spending

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In a move about as surprising as airline mergers leading to higher fares, United has announced a major change to its frequent flyer program.  It has essentially copied Delta’s move, announced earlier this year, where travelers will earn miles not based on how far they fly, but rather how much they spend.  This new way of earning miles begins March 1, 2015. (more…)