Some bad news, travelers: effective September 15th, American and Delta will end their “interline” agreement, meaning that neither carrier will be able to book you on the other. Why would an airline book you on one of its (non-partner) competitors? (more…)
Posted on September 14, 2015
Every quarter I contribute an article to Colloquy, a trade organization that specializes in loyalty marketing. This is reprinted from that publication.
As many major organizations know, elite status is a powerful weapon in a loyalty marketer’s arsenal. On the business side, awarding the best perks and privileges to a brand’s most valuable customers is likely to inspire repeat business. For travelers, elite status is about more than just bragging rights; it leads directly to smoother travels and greater rewards. (more…)
Posted on August 26, 2015
Delta recently announced a new twist on redeeming its SkyMiles, and you’re not going to like it.
SkyMiles are notoriously difficult to redeem at the “saver” level as it is. Sure, you can spend 360,000 miles for a roundtrip ticket to Europe in business class, but you could spend less than half that on American/Oneworld or United/Star Alliance. I don’t have a scientific study to back me up on this, but I do spend a lot of time helping clients redeem their frequent flyer miles for the best value, and finding saver level awards on Delta is usually a challenge. (more…)
Posted on August 20, 2015